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Business leader

As an entrepreneur, Marjatta Metsovaara saw herself responsible for the continuity of the business. She was the product developer with all technical and artistic knowledge of all the products marketed under the Metsovaara name. At the same time, she was a producer and business leader with a great sense of marketing and a sense of sales, knowing what the consumer needed. The product ideas were endless, varying in pattern sizes, colors, color, and material combination. New textile products came out continuously.

Finnish printed cotton was for the first time in the world market by two strong women. As corporate PR women. both Armi Ratia from Marimekko and Marjatta Metsovaara were great. Both knew how to manage their relationship with the press and buyers. As CEO Marjatta Metsovaara was different from Armi Ratia. Marimekko valued people, and the artists always worked under their own name. At Metsovaara, only Marjatta Metsovaara was named, and she was the only creator of all the print designs.

Back to history

Business leader

As an entrepreneur, Marjatta Metsovaara saw herself responsible for the continuity of the business. She was the product developer with all technical and artistic knowledge of all the products marketed under the Metsovaara name. At the same time, she was a producer and business leader with a great sense of marketing and a sense of sales, knowing what the consumer needed. The product ideas were endless, varying in pattern sizes, colors, color, and material combination. New textile products came out continuously.

Finnish printed cotton was for the first time in the world market by two strong women. As corporate PR women. both Armi Ratia from Marimekko and Marjatta Metsovaara were great. Both knew how to manage their relationship with the press and buyers. As CEO Marjatta Metsovaara was different from Armi Ratia. Marimekko valued people, and the artists always worked under their own name. At Metsovaara, only Marjatta Metsovaara was named, and she was the only creator of all the print designs.

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